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The Cocktail Collection
To launch Diageo’s Cocktail Collection, we used the premium legacy of their spirit brands to position the ready-to-drink cocktails as a host's first step towards a legendary party.
About
Using mixed-media such as 16mm film and editorial-inspired aesthetics, we leaned into the refined yet relatable memories of moments spent with friends.
This aesthetic was a perfect reflection of the premium perception of these brands while staying accessible enough to excite our audience of at-home hosts.
You’ve got it made
We summarized our strategy in a tagline that plays off the ease of prepping with our cocktails as well as the feelings of satisfaction you get when everything in life is exactly right.
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