Panda Dunk
Nike SB came to us to revive a classic: Jeff Staple’s Pigeon Dunk.
About
Jeff Staple is a sneakerhead icon. Demand for his original Nike Pigeon Dunk literally started a riot – turning a niche interest into a worldwide phenomenon over night. Nike was prepared to re-release the shoe that started it all, so they turned to us to make a splash that could rival the original shoe’s launch.
Sneakerheads care about everything that goes into a drop, so we invited Nike SB fans into the process of development, sharing three different alternate colorways from deep in the archives to Jeff Staple’s Instagram.
Sneakerheads care about everything that goes into a drop, so we invited Nike SB fans into the process of development, sharing three different alternate colorways from deep in the archives to Jeff Staple’s Instagram.
We synthesized the likes, comments, and conversations around each colorway, landing on a clear winner: a black and white design known as The Panda.
Bakery added a new chapter to the near mythical legacy of one of Nike’s iconic sneakers, creating a whole new icon in the process.
Bakery added a new chapter to the near mythical legacy of one of Nike’s iconic sneakers, creating a whole new icon in the process.
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