Slay the Cosplay

Tree Hut connected with Comic Con fans by creating a glamorous crossover of skincare and cosplay.

About

To launch Tree Hut’s Gemstone Glow collection. we hosted a body paint pop-ip outside of NY Comic Con. At the event, we suited up attendees with free professional body paint and gifted them sugar scrubs to easily remove the look afterwards.

With only six weeks to activate, we worked at super speed to assemble our team and create a fully wrapped custom airstream.

This event authentically connected with cosplayers as body-paint reservations sold out in under 2 hours and over 2,000 Comic Con fans attended.